1. Who We Are
Alfaa Panels is the brand name of Alfa PEB Ltd. Only Panel Manufacturer in All Four Corners of India, with over 35+ years of industry expertise. We manufacture and supply PUF Panels, PIR Panels, Rockwool Panels, EPS Panels, Clean Room Panels, Cold Room Panels, and Industrial Soundproof Panels across India through five fully automated manufacturing plants located in Tamil Nadu, Gujarat, Chhattisgarh, and Haryana.
Registered Office: Building No. 592, 3rd Floor, 3rd Block, Santhosapuram, Koramangala, Bengaluru, Karnataka 560034, India
As the data controller for information collected on this website, we are committed to handling your personal data responsibly and in compliance with applicable Indian privacy laws, including the Information Technology Act, 2000, the IT (Amendment) Act, 2008, and the Digital Personal Data Protection Act, 2023 (DPDP Act).
2. Information We Collect
We collect personal information only when you voluntarily provide it or when it is automatically generated by your use of our website.
A. Information You Provide Directly
- Contact Details: Full name, email address, and phone number submitted through our “Request a Sample,” “Request a Quote,” or newsletter subscription forms.
- Location Data: State or region you select when filling out inquiry forms, used to route your request to the appropriate regional team.
- Project Requirements: Panel type, insulation type, and any message or specification details you include in inquiry forms.
- Communication Records: Emails, calls, or messages you send to our team at sales@www.alfaapanels.com
B. Information Collected Automatically
- Usage & Analytics Data: Pages visited, time spent on pages, browser type, device type, and referral source — collected via Google Analytics.
- IP Address & Location: Your approximate geographic location inferred from your IP address.
- Cookies & Tracking Technologies: Cookies, web beacons, and similar technologies that help us understand website usage and improve user experience (see Section 6).
- Live Chat Data: Messages exchanged through the Zoho SalesIQ live chat widget embedded on our website.
3. How We Use Your Information
We use the information we collect for the following legitimate business purposes:
- Processing Inquiries & Quotations: To respond to your requests for product samples, quotes, or technical information about our panels.
- Customer Communication: To send order updates, project follow-ups, and responses to your questions via phone or email.
- Marketing & Newsletters: To send promotional materials, new product launches, blog updates, and industry news — only with your explicit consent or where you have previously expressed interest.
- Website Improvement: To analyse how visitors use www.alfaapanels.com and improve navigation, content, and performance.
- Legal Compliance: To comply with applicable laws, resolve disputes, enforce our agreements, and respond to lawful government requests.
- CRM & Sales Management: To manage our customer relationship database and track ongoing business communications internally.
- Live Chat Support: To facilitate real-time customer support through Zoho SalesIQ.
4. Legal Basis for Processing
Under the Digital Personal Data Protection Act, 2023, we process your personal data on the following legal bases:
- Consent: When you submit a form, subscribe to our newsletter, or interact with our live chat, you provide explicit consent for us to process your data for stated purposes.
- Contractual Necessity: Processing necessary to fulfil a business inquiry, provide a quote, or deliver products or services you have requested.
- Legitimate Interests: Improving website functionality, preventing fraud, and maintaining secure systems — where such interests are not overridden by your privacy rights.
- Legal Obligation: Where we are required to process data to comply with Indian law or lawful authority requests.
5. Sharing Your Information
Alfaa Panels does not sell, rent, or trade your personal information to third parties. We may share your data only in the following limited circumstances:
- Service Providers: Trusted third-party technology partners who assist us in operating our website and business — including Zoho (CRM and live chat) and Google (analytics) — all bound by contractual confidentiality obligations.
- Regional Sales Teams: Internal Alfaa Panels personnel at our manufacturing units in Tamil Nadu, Gujarat, Chhattisgarh, and Haryana, who may need to process your inquiry based on your location.
- Legal Authorities: When required by law, court order, or governmental regulation in India, we may disclose information to the relevant authority.
- Business Transfers: In the event of a merger, acquisition, or sale of company assets, your information may be transferred as part of the transaction, and we will notify you of any such change.
6. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience and gather analytics. The types of cookies we use include:
- Essential Cookies: Necessary for basic website functionality such as page navigation and form submissions. These cannot be disabled.
- Analytics Cookies (Google Analytics): Help us understand visitor behaviour, track page views, and improve our website content and structure. Data is aggregated and anonymised where possible.
- Live Chat Cookies (Zoho SalesIQ): Enable the live chat widget to function and retain conversation context across pages.
- Marketing & Retargeting Cookies: May be used to display relevant Alfaa Panels advertisements on other websites you visit, based on your prior interaction with our site.
7. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law:
- Inquiry & Quotation Data: Retained for up to 3 years from the date of last contact.
- Newsletter Subscribers: Retained until you unsubscribe or withdraw consent.
- Analytics Data: Retained per Google Analytics default settings (up to 26 months).
- Legal & Compliance Records: Retained for the period required under applicable Indian laws (e.g., 7 years under the Companies Act, 2013).
- Live Chat Transcripts: Retained for up to 12 months for quality assurance purposes.
8. Your Rights
As a data principal under the Digital Personal Data Protection Act, 2023, you have the following rights regarding your personal data:
- Right to Access: Request a summary of personal data we hold about you and how it is being used.
- Right to Correction: Request correction of inaccurate, incomplete, or outdated personal data.
- Right to Erasure: Request deletion of your personal data, subject to our legal obligations.
- Right to Withdraw Consent: Withdraw consent for marketing communications or data processing at any time.
- Right to Grievance Redressal: Lodge a complaint about how your data has been processed. We will respond within 30 days.
- Right to Nominate: Nominate another individual to exercise your rights on your behalf in case of death or incapacity, as provided under the DPDP Act.
9. Data Security
Alfaa Panels implements appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, alteration, or disclosure:
- SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard HTTPS protocols.
- Access Controls: Access to personal data is restricted to authorised personnel on a need-to-know basis.
- Secure Third-Party Platforms: We use reputable, security-certified platforms such as Zoho and Google that maintain their own robust security frameworks.
- Regular Reviews: We periodically review and update our data protection practices to address evolving security risks.
10. Third-Party Links & Services
Our website may contain links to third-party websites and social media platforms, including Instagram, LinkedIn, X (Twitter), YouTube, and Facebook. This Privacy Policy does not apply to those external sites or services.
We encourage you to review the privacy policies of any third-party websites you visit. Alfaa Panels is not responsible for the privacy practices or content of external websites.
11. Children's Privacy
The Alfaa Panels website is intended for business and commercial use and is not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted personal information to us, please contact us immediately at sales@www.alfaapanels.com and we will promptly delete such information.
12. Changes to This Privacy Policy
Alfaa Panels reserves the right to update or modify this Privacy Policy at any time. When we make significant changes, we will update the “Last Updated” date at the top of this page, notify newsletter subscribers via email where changes are material, and display a prominent notice on our website where required.
We encourage you to review this page periodically. Your continued use of www.alfaapanels.com after any changes are posted constitutes your acceptance of the revised policy.
Data We Collect
We collect your name, phone number, and WhatsApp messages when you contact us or opt-in to our WhatsApp marketing communications.
How We Use Your Data
– To send product information and quotations
– To respond to your enquiries
– To send WhatsApp marketing messages you have
opted in to receive
– To improve our customer service
WhatsApp Messaging
We use WhatsApp Business API to communicate with
customers. By providing your WhatsApp number you
consent to receive messages from us. You can opt-out anytime by replying STOP.
Data Sharing
We do not sell or share your personal data with third parties except as required by law.
Data Storage
Your data is stored securely and retained only as long as necessary for business purposes.
Contact Us & Grievance Officer
For privacy-related queries, data access requests, or grievances, please contact us:
Alfaa Panels – Data Privacy Team Alfa PEB Ltd. Building No. 592, 3rd Floor, 3rd Block, Santhosapuram, Koramangala, Bengaluru, Karnataka 560034, India
